Search Engine Optimisation SEO

"Try searching for the services your business offers, without using your business name or website address.
If you can't see your website in the top 20 results then you are losing customers to your competitors!"

For your website to be seen by customers, it needs to be at the top of the search engine results.
But it will only reach the top of the results if your website’s details match the words that
people use when searching AND if Google thinks your site is a quality reference site.

Using our Search Engine Optimisation service we can get your website on PAGE ONE of the major UK search engines: Google, Yahoo & MSN.

Our SEO 3 Stage programme to achieve top results:

Stage 1: Initial Contact

Information Sharing

Work Proposal & Contract sign-off

Fact Finding Questionnaire

Stage 2: Marketing Analysis & Planning

Review current situation.

Produce the Website SEO Report.

Fix site issues effecting results.

Analyse marketplace & competitors. Identify popular & competitive keywords that people use to search for the services provided by the business.

Create the Keyword Master Plan.

Stage 2: SEO Campaign

Use the Keyword Master Plan and:

- Analyse the page & directory structure of the site.

- Analyse the details of every page element on every page of the site.

- Create the Site Optimisation Plan detailing the changes needed to match the site to the chosen keywords.

Implement the recommendations in the plan.*

Implement a Link Building Campaign to achieve links from quality sites relevant to your business.

Review the site's position in the search engine results and fine tune approach.

SEO Continuous Improvement (occurs throughout campaign)

Monitor Google Analytics to review visitor numbers & potential issues.
Produce monthly Mareting Reports showing progress & marketing recommendations.

* Implementation may be done either by Advocate Central or by your own developer.

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